AHAVA Means Love
The Dead Sea has been dubbed “the Earth’s spring of eternal vitality”. It contains the essence of vitality, health and beauty thanks to the natural rejuvenating powers concealed in its enigmatic waters. Formed in a mineral rich basin, this natural treasure is known for its wonderful therapeutic properties. Back in ancient times, Cleopatra turned this enchanting oasis into her own personal health spa, and she knew why…
Situated at the lowest point on earth (-427 meters below sea level), the Dead Sea benefits from a unique set of environmental conditions. Its waters boast a mineral concentration of 34%, the highest concentration in the world with many different minerals, providing premium quality raw materials for optimal skin health. Despite the region’s dry desert climate, the Dead Sea constitutes a reservoir of minerals rich in moisture, unrivalled anywhere in the world.
With age, the level of minerals declines. The main reasons for mineral decline are believed to be related to modern human lifestyle:
- Stress – the growing effect of hectic lifestyle, and lack of sleep
- Malnutrition – overuse of chemicals, preservatives, colouring ingredients
- Dangerous sun exposure – UVA & UVB radiation destroys valuable minerals and nutrients
- Environmental pollution